The strategies of Trung Nguyen coffee
L p KTDTBơ
Group:
Doan quôc
Binh
Ta Thi Ly
L u thi ư
tuyêt Mai
Introduction to Strategic Marketing and
approaches
1/The concept :
- Marketing strategy is how enterprises will do
to achieve their marketing objectives .
2/Cach approach:
- According to approach the product-market
strategies.
- According to coordinate approaches to
marketing variables (marketing-mix).
1/ Brief Introduction about Trung Nguyen coffee:
- Launched in mid 1996-Trung Nguyen coffee is a fledgling
brand in Vietnam, but has quickly built up a reputation and
become a coffee brand most familiar to consumers both at
home and abroad .
-Within 10 years, Trung Nguyen has been a resurgence of
powerful corporations.
I. Introduction About Trung Nguyen coffee
Vision : Become a group
promoting the rise of
Vietnam's economy,
maintaining the autonomy
of national economic and
evoked, demonstrate a
desire to explore and Dai
Vietnamese conquest
Vision and
mission
Mission: Building
brands by bringing
coffee to enjoy
creative inspiration
and pride in the
charming style Trung
Nguyen Vietnamese
culture.
I. Introduction About Trung Nguyen coffee
1. Offshore source of innovation
2. Development and brand protection
Value core:
3. Take care consumers do
4. Build a successful partnership with
7.Contribute to building communities of Fort
6. Basis of efficiency
5.Strong human resource development
I. Introduction About Trung Nguyen coffee