
CHAPTER 1: STUDY OVERVIEW
1.1. Background of the study
The world economy is developing very strongly and that development is
unsustainable (Jeffrey D. Sachs, 2008), the power of development is growing and expanding
for all countries in the world; especially countries in Africa, some countries in
Asia. Developing too quickly will lead to environmental problems, social
and economic issues (Jeffrey D. Sachs, 200 8).
Vietnam is one of countries in Asia among countries for mutual
development, Vietnam is currently rated as one of the tiger emerging in Asia, so the
investment from institutions As well as the M & A wave spread to Vietnam . B Daniel
addition to increasing the attractiveness for foreign enterprise as well as investment capital
in Vietnam, then it also led to the growing pressure for the economy as well as enterprise es
are operating on the territory of Vietnam. Researchers often argue that social responsibility
can improve a company's competitiveness in the long run, implying that there is a positive
relationship between the involvement of a social responsibility of a the enterprise and the
successful operation of that enterprise (Webe r, 2008).
Vietnamese enterprises are mainly small and medium enterprises, so that
Vietnamese enterprises can compete more strongly than foreign ones, the implementation of
corporate social responsibility is also a way to increase profits. The competition for
enterprise (Weber, 2008) in the period of globalization is taking place increasingly
powerful. Thus, corporate social responsibility (CSR) is a concept that is valued as a highly
valued enterprise action for a society in which the enterprise perceives it as a strategy (Porter
& Kramer , 2006). In addition, there is an important view that CSR can help small and
medium enterprises attract and retain customers, increase the social image of the enterprise is
a factor that strongly impact on customers. they decided to buy the product, and with the
growing interest in CSR in recent times of the customer (Angelidis et al, 2008)
Indeed, there is so much research to be placed on the establishment and presence of
a connection, rather than on how to exploit that connection, specifically the relationship
between the performance of the responsibility The social and operational performance of a
enterprise is a positive relationship, meaning that it does not imply that increased social
responsibility will increase the financial performance of the enterprise . the p. N can not see
social responsibility as the cause and effect of the enterprise as a result (Margolis & Walsh,
2001). Then, what would be the real relationship when researching in Vietnam.
For the above reasons, "The relationship between social responsibility and
performance : case enterprise es Mekong Delta - Vietnam "is done and expect answers
to all the questions in practice as in theory be argued above to find the real relationship
between the implementation responsibility social and operational financial performance of the
enterprise from direct to indirect variables related enterprise in Vietnam, namely
vat g Mekong Delta.
1. 2 . Objectives of the study
Study the relationship between the implementation of corporate social
responsibility and the performance of the enterprise to address the following specific
objectives:
Objective 1: K explodes theory relationship between social responsibility i and the
performance of the enterprise , the factors constituting this relationship.