THAMES BUSINESS SCHOOL
DIPLOMA IN BUSINESS ADMINISTRATION MANAGEMENT
PRINCIPLES OF
QUANTITATIVE METHODS
W1002
Student name : LUU QUANG TRUNG
Class : DBA0602
Lecturer : BUI HUY NHUONG
I/C number : 186356939
Mis code : 130400000258
Submission date : 15/10/2006
Acknowledgement
I would like to express my most sincere thanks for what my instructor, Mr. Bui Huy
Nhuong has done for me during the development of my assignment. I also would like
to show my appreciation to all of my friends who have given me a lot of support for
the completion of my assignment..
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Table of Content Page
Introduction 6
1. International environmental analysis( Market analysis): 7
2. Situational analysis 7
1.1 Country profiles 7
1.2 Market segmentation 7
1.3 Competitors analysis 8
1.4 Oversea competitors 8
Local competitors 8
Consumer analysis 9
3. Distribution analysis 9
4. Company analysis 9
4.1 Strengths and weaknesses 10
4.2 Opportunities and threats 10
5. Marketing planning 11
•Marketing objectives 11
•Target Market 12
6. Developing the marketing mix 12
•Product 13
•Promotion 16
•Distribution 16
•Price 16
•Budget statement 17
7. Conclusions 17
References 17
Appendix1.
18
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Answer section
Question 1:
Explain the meaning of the term ‘ Presentation of Data’.
I. Answer of question 1 :
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