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Chuy~n
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TRJ
KINH
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: 60.34.05
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LU~N.VAN
TH~C
SI KINH
TE
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THANIJ PHO HO
CHI
MINH -NAM 2005
THtJ
VI ·
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If
.nviVi
e•w
~N
.
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·-<1Ct(
MUC
LUC
. .
Chtrong
1-
Chi@n
hrqc va y nghia clia
vi~c
djnh
hU'6'ng
chi@n
IU'()'C
phat
tri~n
Hang
'
hAng
khOng
quOc
gia
Vi~t
Nam ........................................................................ Trang
03
1.1
Chh~n
luge va qulm trj
chi~n
luge ........................
_.
..................... ; ................... Trang
03
1.1.1
Cac khai
ni~m
v~
chi~n
luge phat
trit~n
............................
~··························
Trang
03
1.1.2 Quan trj
chi~n
luge ............................................................................... : ....... Trang
03
1.1.3
Cac yeu cdu khi xay
dl,lilg
va
thl,l'c
hi~n
chi~n
luge .................................... Trang 07
1.1.4 Vai tr6 cua
chi~n
luge .......................................................
~·························
Trang 08
1.1.5
Cac
lo~i
chi~n
luge kinh doanh ................................................................... Trang
11
1.2
Y nghia cua
vi~c
djnh
huang
chi~n
luge phat
tri~n
Hang hang khong qu6c gia
Vi~t
nam ....................................................................................................................... Trang
13
Chtrong
II-
Tht}'c
tr,ng
thvc
hi~n
chi~n
ltr()'c
phat
tri~n
cua
Hang
hang
khong
' .
quOc
gia
Vi~t
nam
thOi
gian qua ...................................................................... Trang 15
2.1
Qua trinh hinh thanh va phat
tri~n
Hang hang khong qu6c gia
Vi~t
Nam .... Trang
15
2.2 Danh gia
tAng
quat th\l'c
tr~ng
................. :···································: .................. Trang
16
2.2.1 Moi truang
n()i
b()
........................................................................................ Trang
16
2.2.2 Moi tru<rng ben ngoai ................................................................................. Trang 26
Chtrong III-
Bjnh
hU'6'ng
chi@n
Iu:qc
va cac giai
phap
thvc.
hi~n
chi~n
IU'qc
phat
tri~n
Hang
hang
khong
quae
gia
Vi~t
N
am
d~n
nam
2005 ...........................
Trang
36
3.1 D\l bao thi
tru<rng
v~
tai hang khong
Vi~t
Nam .................. ; ....................... Trang 36
3
.1.1
Thi
tru<rng
v~
tai hanh khach ...............•.................................................... Trang 36 ·
3 .1.2 Thi truang
v~n
tai hang h6a ........................................................................ Trang 3 7
3.1.3 Thi tru<rntg v6n .......................................................................................... :Trang 37
3.2Xay
dl,lilg
m1,1c
tieu va l\l'a
ch<;>n
chi~n
luge ................................................... Trang 38
3
.2.1
Xay
dl,l'ng
mvc tieu ...................................................................................... Trang 3 8
3 .2.2 Cac chi tieu chu
y~u
.................................................................................... Trang 39
3.3 Dinh huang ehi€n luge phat tri€n eua Hang hang khong qube gia
Vi~t
Nam
d€n
nam 2015 .............................................................................................................. Trang 40
3.3
.1
Chi€n luge tang truang
t~p
trung ................................................................ Trang 40
,<
•
3.3.2 Chi€n luge eai ti€n san
phAm
...................................................... ; ............... Trang
41
3.3.3 Chi€n luge phat tri€n theo huang
h()i
nh~p
... , ...................... : ...................... Trang
41
3.3.4 Chi€n luge tang tru&ng da
d~ng
h6a san
phAm
.......................................... Trang
41
3.4 Cae giai phap thge
hi~n
ehi€n luge ................................................................ Trang 50
3.4.1 Giai phap,dAu
tu
phat tri€n .......................................................................... Trang 50
3.4.2 Giai phap san
phAm
dieh
V\1
khaeh hang .................................................... Trang 52
3.4.3 Giai phap dbi
m6'i
tb
ehire, quan ly ............................................................. Trang
53
3.4.4 Giai phap phat tri€n
m~ng
duang bay ......................................................... Trang
53
3.4.5 Giai phap
t~o
vbn ........................................................................................ Trang
54
3.4.6 Giai phap phat tri€n ngu6n nhan lge .............. : ............................................ Trang
55
3.4.7 Giai phap
h()i
nh~p
qube
t€
......................................................................... Trang
55
.
.,.
· '
.,
, , b "
:..
T
3.4.8 Gtat phap gta ve may
ay
quoe te............................................................... rang 56
Ph
in
k@t
loin
..................................................................................................... Trang
58
Tai
lifo tham khao
Ph\(1\(C
DANH
sAcH
SO
DO,
BANG
BIEU
So
dl>
1.1:
Cac quytrinh quan tri chi6n luge ............ \ .......................................... Trang
05
Bang 2.1: K6t qua
th\l'C
hi~n
cac chi tieu
hi~u
qua kinh doanh cua T6ng cong
ty
Hang khong
Vi~t
Nam giai
do~
1999-2003 ............................................. : ......... Trang
16
Hinh 2.1: Tdc
d(>
tang truang cua Vietnam Airlines giai
do~n
1993-~002
......... Trang
18
Bang 2.2: Tinh hinh bi6n
d(>ng
vfm
va tai san
~ua
T6ng·cong
ty
Hang khong
Vi~t
Nam giai
do~n
1993-2003 ................................................................................... Trang
18
Bang 2.3:
Ma
tr~
danh
gi~
cac y6u.t6 ben trong .............................. : ................. Trang,24
Bang 2.4: Tom
tAt
cac.phan tich moi
tru<mg
n(>i
b()
cua Vietnam Airlines ......... Trang
25
Bang 2.5: So sanh cac chi .tieu kinh
t6
co
ban cua
Vi~t
Nam va t6c
d()
tang
tru&ng
cua T6ng cong ty Hang khong
Vi~t
Nam giai
do~n
2002-2005 .......................... Trang 26
Bang 2.6: Tom
tAt
cac yeu t6 moi truang vi mo
Ute
d(>ng
d6rt
ho~t
d(>ng
cua
Vietnam Airlines ................ · ..................................
~
...
.-
............................................ Trang
2_9
Bang 2.7: So sanh
d~i
may bay cua
m(>t
s6 Hang
t~i
khu
VlJC
Chau A
......
~
........
Trang
30.
Bang 2.8: Ma
tr~n
hinh
itnh·c~nh
tranh ............. ; ............................................. : .... Trang
31
Bang 2.9:
Co
cAu
hanh
khadi
theo
m1.1c
dich chuy6n di.. .................................... Trang 32
Bang 2.10: Tom
tAt
cac
yeut6
moi
tru<mg
c~nh
trarih cua Hang hang khong qudc
gia
Vi~t
Nam
........
: .................................................................................................. Trang
33
B. . "
d'
h . ; '
:.. :..
b"
'.
T
3·4
ang 2.11: Ma
tr~
an gta cac yeu to en ngoai.............................................. rang
' . .
Bang 3.1:
D\1'
bao thi
tru<mg
v~
tai hang khach giai
do~
2006-2015 ............... Trang 36
Bang 3.2:
Dv
bao thi
tru<mg
v~
tai hang hoa giai
do~
2006-2015 , ................. Trang 37
Bang 3.3:
Ma
tran SWOT .............. : ............................... : ..................................... Trang 42
. .
. .
Bang 3.4:
Ma
tr~n
QSPM (nhom chien luge SIO) .............................................. Trang 44
Bang 3.5 Ma
tr~n
QSPM (nhom chi6n luge SIT) ................................................ Trang 46 ·
Bang 3.6 Ma
tr~
QSPM(nhom chien luge WIT) .............................................. Trang48
1
·.
LC1IMODAU
Trong t6ng th€ giao thong
v~n
titi
qu6c gia, hang khong duqc coi
Ia
m<)t
chuyen
nganh glao thong
hi~n
d~i
va
co
vai. tro
rAt
quan
tn;mg
trong qua trinh phat tri€n
dftt
nu&c.
H~ng
khong
la
phtiong
tiur.c
v~:
chuy€n
chinh~tr~n}g.·v~fi:.:chuy€n
ha~h
khach qu6c
t~.
D6i
v&i
v~
tii
n9i
dj~,
cy
f~·4amnh~n
cua
.gi~othong:
hAng)ili6ng duqc
d\1'
bao se
tang nhanh do
S\1'
phat trien
C~a
n~~
kiiib
t~
dftt
nuac.
V~
sy
t~rrg
.Jen
trortg thu
nh~p
cua
nguoi dan. Chinh vi
va,y,
.trong
cni~n
luqc phat tri€n
b~ung.
cua
gi~o
.t~~~g·
~~n
tai
Vi~t
Nam, Chinh phu'da co nht:hig·uu·tiennhfit djnh
d&i
v&i
11gAn.h
h~rigl¢ong·dan
dl)ng.
Trong nhuTignam
gAn·
dfiy
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J?.~nki~h
t~
Vi~tNam.·da
d~t
dm;Yc
~<)rs6
thanh cong
dang
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fmh
huong tn,w
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thi
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hang
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khong. Cimg
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l).tiang·toa~.
cau
h6a, ?g~ ·hang khong. niuon
torr·t~i
va phat trien
phai
h<)i
nh~p.xu
hu~g
chting. ctia
th~.g·i&i:
Tuy.nhi~n,
m':l~n·.h(>i
nh~p
v&i
kinh
t~
the
gim, m3i qu6c.
gi~
ph~i·l~c;t··~hQn
.cqn·
duiYng.
di cua
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bi~t
la
cac qu6c gia
ch~m
phat tri€n,
phai
d~t
ra ·ritvc
~ieu
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19
·~rinh
cila' qua trinh
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hqp
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va trinh
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phat tri€n
kin~.t~
clia m3i' rm¢c.
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~6i
linh
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ding
cAn
phai xay
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chi~n
luge
ph~ttri€n
v~fl~·~rin~h~i
nh~p
cua.
minh.m&i
c~
'ili€.
c~.nh
tranh va d(mg
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. . . . . . . . . . .
vfing trong
mo~
tJ;U<mg
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:-
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rrongb6i
.canh
nhu
v~y,:~An
d~
d~(~a·
d6fvo'iVietnam
Air~inds:
Ia
lam
·sa<fd€
c6
the
c~nh
tranh
hi~u
qua tr6ng
~6·i
t~~~g
..
dAy
th~ch
thfrc.
nhu.
th~:
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Dati
l~
ca
hQi
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th~,
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Vqi
inongmuon
d6p.g·gop
m()t
phfui.nh<Yvao·s\1'·
phat trien cua Vietnam
Airline~;
Iu~
van
~'JJ/~h·
hubng:
chi2~
iu!fc.
~II-:etii;
·giai:phd~
thvc hi?n chiin
lu{Yc
phat·t~i~n.
Hang
hd~~·
kho~g
quAe·~;a
Vi?t
Nam
~~n·
niim l015';:duqc tac giah.rachQn va
~ghien
cll'u.
tu~n
van trinh bAy
~hUng
~ghien:
cfru
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va
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thgc
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luqc.nh~
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tranh cua Vietnam
Airlirtes.··.~PQg
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.:
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g.iart
tir nay
d~n
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dich
neutt~n,
hi~n
yan·xac djrih nhtlng
ml)C
tieu nghien
cfu.
sau.:
. . . ' .
. Phan tich
thl!~.·tr~ng
.cua.
Hil~g
hang khong qu6c gia
Vi~t
Na~·
qua
cac ·
nam nhdm rut ra nhfrng
in~t
uu va
h~n
ch~.
-Phan tich
.cite
y€u
tf>
moi
t~Ong·.
vi
mo
v~
vt.
mo
nhdm rut ra nhting
CO'
h(>i,
di€m
m~ilh
va
cite
nguy
CO',
d1€m
y~~
cua Vietnam Airlines.
