PROJECT RISK MANAGEMENT THE COMMERCIAL DIMENSION
The basis of all business is buying and selling goods or services or a combination
of the two. The word product is these days used for both goods and services.
A television is a product and a particular type of insurance scheme may be
described by the provider as a product. For the purposes of this Report the word
product will be used in the former sense. Products are designed and produced
and sold to customers as end items in themselves. The characteristics of a product
might include: it is available off-the-shelf; it is produced (hardware) or replicated
(software) in quantity with each unit being identical to...
