Similarities in generic structure between vietnamese and english tourist advertisements

Tourism is considered as a  potential industry in many countries. To draw the attention from foreign tourists, each country has its own campaig and tourist advertisement has become a useful tool for this  purpose. With the development of high-tech, tourist advertisements can be found everywhere, every time through leaflet, brochures, press or even through the Interenet. This article mainly focuses on the similarities in generic structure between Vietnamese and English tourist advertisements.