BÀI GIẢNG
QUẢN TRỊ CHIẾN LƯỢC
Strategic Management
TRƯỜNG ĐẠI HỌC KINH TẾ HUẾ
Khoa Quản trị Kinh doanh
Nguyễn Thế Hùng
CHƯƠNG 3.
PHÂN TÍCH
MÔI TRƯỜNG
KINH DOANH
MỤC
TIÊU
HỌC
TẬP
①Phân tích môi trường bên ngoài
1.1. Phân tích môi trường vĩ mô
1.2. Phân tích môi trường ngành
②Phân tích môi trường bên trong
Môi trường kinh doanh
Môi trường bên ngoài Môi trường bên trong
Môi trường vĩ mô Môi trường ngành
NỘI DUNG HỌC TẬP (tt)
PHÂN TÍCH
MÔI TRƯỜNG VĨ MÔ
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