QUẢN TRỊ THƯƠNG HIỆU
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1. Thương hiệu là gì? So sánh sự khác nhau giữa thương hiệu và sản
phẩm? Đưa ra ví dụ minh hoạ
2. So sánh thương hiệu và nhãn hiệu? Đưa ra ví dụ minh hoạ
3. Xác định các chức năng của thương hiệu? Đưa ra ví dụ minh hoạ
4. Liệt kê các bước trong quy trình xây dựng thương hiệu và mục đích
của từng bước.
Ôn tập lại kiến thức bài chương 1
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Thuyết trình bài tập nhóm
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CHƯƠNG 2
TÀI SẢN THƯƠNG HIỆU
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![Tư duy cần có khi xây kênh: Tài liệu [chuẩn nhất]](https://cdn.tailieu.vn/images/document/thumbnail/2026/20260505/baobinh_011/135x160/3601777957774.jpg)
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