QUẢN TRỊ THƯƠNG HIỆU
1
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1. Truyền thông thương hiệu là gì? Vì sao doanh nghiệp cần truyền thông thương
hiệu?
2. Liệt kê các công cụ truyền thông? Ưu và nhược điểm của từng công cụ.
3. Liệt kê các công cụ marketing trực tuyến
Ôn tập lại kiến thức bài chương 7
V2.0311022 phenikaa-uni.edu.vn
3
Thuyết trình bài tập nhóm
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4
CHƯƠNG 8
QUẢN TRỊ THƯƠNG HIỆU
V2.0311022 phenikaa-uni.edu.vn
5
CẤU TRÚC NỘI DUNG
Quản lý thông tin về
thương hiệu
8.1
Đánh giá thương hiệu
8.2
Quản lý quan hệ khách hàng
8.3
![Tư duy cần có khi xây kênh: Tài liệu [chuẩn nhất]](https://cdn.tailieu.vn/images/document/thumbnail/2026/20260505/baobinh_011/135x160/3601777957774.jpg)
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