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Lecture Dynamics of mass communication (9th edition): Chapter 13 - Joseph R. Dominick

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Lecture Dynamics of mass communication (9th edition): Chapter 13 - Joseph R. Dominick

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Chapter 13 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.

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