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Lecture Essentials of strategic management: The quest for competitive advantage (4e) - Chapter 7

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Lecture Essentials of strategic management: The quest for competitive advantage (4e) - Chapter 7

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Chapter 7 - Strategies for competing in international markets. In this chapter, the following content will be discussed: Why companies expand into foreign markets, factors that shape strategy choices in foreign markets, the concepts of multicountry competition and global competition, strategy options for entering and competing in foreign markets, the quest for competitive advantage in foreign markets, strategies to compete in the markets of emerging countries.

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