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Lecture The dynamics of mass communication (Seventh edition): Chapter 2 - Joseph R. Dominick

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Lecture The dynamics of mass communication (Seventh edition): Chapter 2 - Joseph R. Dominick

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Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society;...

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