Qualitative Research in Intelligence and Marketing: The New Strategic Convergence

The purpose of this book is to consciously deal with the fact that, most essentially, the field of competitive intelligence embraces techniques of analysis that rely upon intuition, subjective analysis, and qualitative (as juxtaposed to scientific or quantitative) data. The fact that competitive intelligence often relies upon scientific techniques and state-of-the-art technology, however, has tended to cloud this crucial issue.