Essentials of Marketing Research

Chia sẻ: Ho Huynh Thien Truc | Ngày: | Loại File: PDF | Số trang:616

lượt xem

Essentials of Marketing Research

Mô tả tài liệu
  Download Vui lòng tải xuống để xem tài liệu đầy đủ

‘Marketing research’ has often been called ‘market research’, and there has been much confusion about what these terms actually mean. Indeed, some writers have been so worried about the terminology that they have called their books ‘research for marketing decisions’ to overcome the problems. The term marketing research, of which market research is but one element, encompasses the full range of research and evaluation activities undertaken by marketing professionals to guide them in decision making, and it is marketing research that I address in this book....

Chủ đề:

Nội dung Text: Essentials of Marketing Research

Đồng bộ tài khoản