Tóm tắt luận văn Thạc sĩ Quản trị kinh doanh: Hoàn thiện kênh phân phối nhãn hàng bột giặt Lix của Công ty cổ phần Bột giặt Lixco tại tỉnh Daklak

This document is a thesis on improving the distribution channel for soap products in Dak Lak Province, focusing on solutions to issues within the distribution process such as ineffective management, limited equipment capabilities, and slow sales. The author proposes several strategies including improving the selection process for retailers, organizing promotions to boost sales, developing a system to track and evaluate retailer performance, enhancing customer service through training programs for retailers, and expanding the distribution network to include more specific regions.

Research groups, students majoring in Marketing, and soap manufacturing and distribution companies

This thesis provides a comprehensive study on improving the distribution of soap products in Dak Lak Province. It aims to address various challenges within the distribution process, including inefficient management, limited equipment capabilities, slow sales, poor retailer selection, and complex regulations. The author presents several strategies to overcome these issues, including enhancing the retailer selection process, organizing promotions to boost sales, developing a system to monitor and evaluate retailer performance, improving customer service through training programs for retailers, and expanding the distribution network to include more specific regions. These solutions are essential to improve the overall efficiency and profitability of soap product distribution in Dak Lak Province.