Bachelor's thesis of Business (Business Information Systems): CRM as a tool for IT strategy planning

CRM is a relative new technology in which allows organisations to capture data, and improve customer service capabilities. IT strategy planning is the process of planning, and implementing changes, to ensure organisations have best practise in regards to decision making and infrastructure. At the current moment there is little information domestically available in Australia about CRM systems. This thesis provides some insight, in-regards to CRM and IT strategy planning practice, in Australia.