Corporate image in the context of organizational transformation: An integrative theoretical model

Chia sẻ: Trần Minh Luân | Ngày: | Loại File: PDF | Số trang:21

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Corporate image in the context of organizational transformation: An integrative theoretical model

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Corporate image in the context of organizational transformation: An integrative theoretical model. Contemporary researchers often study the concepts of corporate image and organizational transformation from different perspectives: the first in marketing and the second in management. Yet there are opportunities to link these two concepts in the field of marketing

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