Describing Consumer  Describing Consumer  Preferences Using  Preferences Using  Indifference Curves Indifference Curves

Chapter 8 Appendix Chapter 8 Appendix

© 2003 McGraw­Hill Ryerson Limited

8A ­ 2

Income expansion path Income expansion path

inferior

© 2003 McGraw­Hill Ryerson Limited.

u Income expansion path -IEP- traces all the best (utility-maximizing) choices a consumer makes as income changes. l The IEP slopes up if a good is a normal good l The IEP is downward sloping if a good is

8A ­ 3

Fig. A8­1 a and

Income expansion path, Fig. A8­1 a and  Income expansion path,

b, p 195 b, p 195

Good Y

Good Y

IEP

U3

U2

U3

U2

U1

U1

Good X

Good X

IEP

© 2003 McGraw­Hill Ryerson Limited.

a) Normal good a) Inferior good

8A ­ 4

Engel Curves Engel Curves

u An Engel curve plots all the best

choices a consumer makes against INCOME. l It is an income­quantity relationship

© 2003 McGraw­Hill Ryerson Limited.

u If an Engel curve is upward sloping, a good is normal; downward sloping indicates an inferior good.

8A ­ 5

Fig. A8­2, p 195

Engel Curves, Fig. A8­2, p 195 Engel Curves,

Income elastic normal good     (luxury) X1

Income inelastic normal good    (necessity)

Quantity demanded

Inferior good

X2

X3

© 2003 McGraw­Hill Ryerson Limited.

Income

8A ­ 6

Price Expansion  Path Price Expansion  Path

© 2003 McGraw­Hill Ryerson Limited.

u Price expansion path – PEP – traces all the best choices of a consumer as the relative price changes.

8A ­ 7

Fig. A8­3, p 195

Price Expansion  Path, Fig. A8­3, p 195 Price Expansion  Path,

Good Y B/Py

PEP

U2

B/(Px)2

B/(Px)1

U1

© 2003 McGraw­Hill Ryerson Limited.

Good X

8A ­ 8

Income and substitution effects Income and substitution effects

© 2003 McGraw­Hill Ryerson Limited.

u The law of demand states that there is an inverse relationship between price and quantity demanded. Two effects occur: l Income effect l Substitution effect

8A ­ 9

Income and substitution effects Income and substitution effects

u Income effect reflects the purchasing

power change as a result of the change in price. l With a price decrease we can afford to buy

more – a purchasing power increase

l With a price increase we can afford to buy less

– a purchasing power decrease.

© 2003 McGraw­Hill Ryerson Limited.

8A ­ 10

Income and substitution effects Income and substitution effects

u Substitution effect reflects our

willingness to switch consumption away from goods that become relatively more expensive. l If relative price of a good falls, we buy more of

it;

l At the same time, we buy less of the relatively

more expensive product.

© 2003 McGraw­Hill Ryerson Limited.

8A ­ 11

Income and substitution effects Income and substitution effects

u For normal goods, income and

substitution effects work in the same direction

u For inferior goods, income and

substitution effects work in the opposite direction.

© 2003 McGraw­Hill Ryerson Limited.

8A ­ 12

Income and substitution effects,    Income and substitution effects,

Fig. 8­4a, p 196 Fig. 8­4a, p 196

B/Py

Good Y

a)Normal good X

E G

F U2

B/(Px ) 2

B/(Px)1

U1

Substitution effect

Income effect

© 2003 McGraw­Hill Ryerson Limited.

Good X

8A ­ 13

Income and substitution effects,    Income and substitution effects,

Fig. 8­4b, p 196 Fig. 8­4b, p 196

B/Py

Good Y

b)Inferior good X

E G

U2

F

B/(Px)2

B/(Px)1

U1

Substitution effect

Income effect

© 2003 McGraw­Hill Ryerson Limited.

Good X

8A ­ 14

Figure A8­5a, p 197

Deriving the Demand Curve  Deriving the Demand Curve  for Good X, Figure A8­5a, p 197 for Good X, Good Y

B/P1

B/P2

B/P3

a)Price­expansion path PEP C B A

© 2003 McGraw­Hill Ryerson Limited.

X1 X2 X3 Good X

8A ­ 15

Figure A8­5b, p 197

Deriving the Demand Curve  Deriving the Demand Curve  for Good X, Figure A8­5b, p 197 for Good X,  Price of Good X

b)Demand curve A P1

B

P2

C

P3

Demand

X1 X2 X3

© 2003 McGraw­Hill Ryerson Limited.

Quantity of  Good X

Describing Consumer  Describing Consumer  Preferences Using  Preferences Using  Indifference Curves Indifference Curves

End of Chapter 8 Appendix End of Chapter 8 Appendix

© 2003 McGraw­Hill Ryerson Limited