Master thesis: Current Situation and Solutions to Improve Quality of Human Resources Management Adaptive to Gen Z at Ha Tay Pharmaceutical Joint Stock Company

The emergence of Generation Z as the core labor force presents significant challenges and opportunities for modern organizations. Characterized by distinct values, expectations, and a preference for flexible, growth-oriented environments, this generation demands tailored human resource strategies. While human resources are a strategic asset for sustainable development, many existing HR practices, particularly at companies like Ha Tay Pharmaceutical Joint Stock Company, are not adequately adapted to Gen Z's unique needs. This mismatch risks under-utilizing a valuable talent pool and increasing turnover. This study aims to evaluate the current human resource management situation for Gen Z and propose effective solutions to enhance their engagement and retention.

HR professionals, managers, business leaders, and researchers in human resources and organizational development, particularly those in the pharmaceutical sector or companies managing a multi-generational workforce.

This master's thesis meticulously examines the evolving landscape of human resources management, focusing specifically on adapting strategies for Generation Z employees within the context of Ha Tay Pharmaceutical Joint Stock Company. The research begins by systematizing the theoretical foundations of human resource management, defining its core concepts, characteristics, and strategies relevant to Gen Z, who represent a distinct demographic with unique work preferences for flexibility, career growth, and meaningful work. The study then undertakes a comprehensive evaluation of the current human resource management practices at Ha Tay Pharmaceutical, scrutinizing four critical factors: recruitment, training and development, performance evaluation, and compensation from 2021 to 2023. Through this in-depth analysis, the thesis identifies existing gaps and limitations in current HR policies, which are often geared towards older generations (Gen X and Y). Finally, based on the findings and theoretical insights, it proposes a set of actionable solutions designed to improve human resource management effectiveness for Gen Z employees at the company. Implementing these targeted strategies is crucial for the company to attract, engage, and retain this vital segment of the workforce, thereby fostering a competitive advantage and ensuring sustainable growth in a dynamic labor market. The practical application of these solutions aims to maximize Gen Z's potential, reduce turnover, and align organizational objectives with the aspirations of a technologically adept and value-driven generation.