Practice/ Industry group marketing action plan

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Practice/ Industry group marketing action plan

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Edit and training by: Vu Minh PRACTICE/INDUSTRY GROUP MARKETING ACTION PLAN _______________________GROUP [DATE] I. SITUATION ANALYSIS Strengths of the group: 1. 2. 3. Weaknesses of the group 1. 2. 3. Strengths and Weaknesses of the firm as they affect the group: 1. 2. 3. II. IDENTIFYING OPPORTUNITIES
Edit and training by: Vu Minh A. Identify 3 or more existing clients with crossselling potential. 1. 2. 3. B. Identify 3 or more prospective clients – specific individuals or companies. 1. 2. 3. C. Identify 3 or more prospective client groups – industries or types. 1. 2. 3. D. Identify 35 present or potential sources of referrals – industries, companies of individuals. 1. 2. 3. IV. RECRUITING AND TRAINING A. Identify specific recruiting needs: B. Identify the specific group training needs:
Edit and training by: Vu Minh IV. SETTING GOALS AND OBJECTIVES A. Shortterm Goals The group established the following 3 shortterm goals. 1. 2. 3. In working towards these shortterm goals, the group set the following oneyear objectives: Goal #1 Objectives: 1. 2. 3. Goal #2 Objectives: 1. 2. 3. Goal #3 Objectives: 1. 2. 3. B. Longterm Goals
Edit and training by: Vu Minh The group established the following 3 longterm goals. 1. 2. 3. In working towards these longterm goals, the group set the following one to fiveyear objectives: Goal #1 Objectives: 1. 2. 3. Goal #2 Objectives: 1. 2. 3. Goal #3 Objectives: 1. 2. 3. V. CREATE ACTIVITY RESPONSIBILITIES
Edit and training by: Vu Minh HORTTERM GOALS S SHORTTERM GOAL #1 Objective: Activity Responsible Target Date Attorney(s) SHORTTERM GOAL #2 Objective: Activity Responsible Target Date Attorney(s) SHORTTERM GOAL #3 Objective: Activity Responsible Target Date Attorney(s)
Edit and training by: Vu Minh ONGTERM GOALS L LONGTERM GOAL #1 Objective: Activity Responsible Target Date Attorney(s) LONGTERM GOAL #2 Objective: Activity Responsible Target Date Attorney(s) LONGTERM GOAL #1 Objective:
Edit and training by: Vu Minh Activity Responsible Target Date Attorney(s) 7273_practice_industry_group_m.doc