20-1
Chapter Twenty
PRESENTING RESULTS:
Written and Oral Reports
20-2
Written Research Report
•Short report
–For well-defined, limited-scope problems
with straight-forward methodology
–Usually 5 or fewer pages
–Formats
•Findings summary (graphical or tabular)
attached to letter of transmittal
•Business letter
•Internal memorandum
20-3
Written Research Report
•Short Report (Memorandum)
–Reason for writing
–Answer direct inquiry with specific
answer and supporting detail
–Expository style with brevity and
directness
–Attach detailed materials as
appendices when needed
20-4
Written Research Report
•Long report
–Technical report
–Management report
20-5
Long Report Components
•Prefatory Items
–Letter of transmittal
–Title page
–Authorization letter
–Executive summary
–Table of contents
•Introduction
–Problem statement
–Research
objectives
–Background
•Methodology
–Sampling design
–Research design
–Data collection
–Data analysis
–Limitations
•Conclusions
–Summary conclusions
–Recommendations
•Appendices
•Bibliography