12/26/09
Confidential - NOT TO BE DISTRIBUTED without written consent
1
Overview
BEFORE You Start Your
Social Media Marketing
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12/26/09
Confidential - NOT TO BE DISTRIBUTED without written consent
2
First - Traditional Marketing
Don’t just jump into social
media
Form “old-school” marketing
planning to maximize
communication and influence
to your target market
Marketing
Plan
Your
Customers
“Fail to plan, plan to fail.”
12/26/09
Confidential - NOT TO BE DISTRIBUTED without written consent
3
Triple Jump - Hop, Step, Jump
Hop – Understanding who you are
Step – Determine campaign objectives
Jump – Communication plan – including
social media
12/26/09
Confidential - NOT TO BE DISTRIBUTED without written consent
4
Understanding Who You Are
Define what you offer
Target Market
Value proposition
Position in Market
Before you even think of communicating
12/26/09
Confidential - NOT TO BE DISTRIBUTED without written consent
5
Know The Market leader
Who is the Market Leader
And other competition
Ready to be the leader for a target market?