intTypePromotion=1
zunia.vn Tuyển sinh 2024 dành cho Gen-Z zunia.vn zunia.vn
ADSENSE

Summary of Doctoral thesis Business Administration: The impact of buzz marketing on electronic word-of-mouth (eWOM) and its effects on Vietnamese purchase intention

Chia sẻ: Nguyễn Kim Tuyền Hoa | Ngày: | Loại File: PDF | Số trang:24

35
lượt xem
3
download
 
  Download Vui lòng tải xuống để xem tài liệu đầy đủ

The research focuses on consumer intentions for eWOM and purchase in the period of internet connection. Therefore, targeted objects are identified as individual consumers from over 18 years of age, who are currently using social networks or online communication platforms, and can independently making purchase decision (called for connected spenders).

Chủ đề:
Lưu

Nội dung Text: Summary of Doctoral thesis Business Administration: The impact of buzz marketing on electronic word-of-mouth (eWOM) and its effects on Vietnamese purchase intention

ADSENSE

CÓ THỂ BẠN MUỐN DOWNLOAD

 

Đồng bộ tài khoản
2=>2