Handbook of PR Essentials

This book is not intended to serve as an educational text. Through this miniature guide, I have sought to address certain queries and FAQs that might come to a prospective client’s mind regarding Public Relations. While most general information in this handbook has been compiled from various credible sources, certain ideas, opinions and judgements expressed in this text, are merely the result of the author’s understanding of the field. Further research is advised before implementing the practices described in this text. For a student or researcher who might have stumbled upon this miniature text while searching for more extensive...