ACTION PLAN
on
Kotex Softina Public Sampling
January 2003
Conducted for Kimberly Clark
Shaping
OUR FUTURE
together
2
CONTENTS
Project Description 3
Project Organization 5
Preparation 7
Report 9
Appendixes 10
1. Fieldwork Process 11
2. Recording Form 12
KC Approval 13
3
PROJECT DESCRIPTION
1. Technique: F2F intercept sampling, giving samples in one way to only target respondent going in or out
location.
2. Product: Kotex Softina.
3. Target respondents:
Female white collar aged 22-40.
Student girls aged 19-25
Other active women aged 18-40
4. Num ber of sam ples given to each respondent:
One sample per target.
4
PROJECT DESCRIPTION
1. Kind of public location, Area and Sam ple Size:
a) Kind of public location:
Offices
-Universities/ Colleges/ Night learning
centers
-Entertainment locations
-W omen clubs, cultural houses, water
parks, women aesthetic and sport
centers, beauty salon, discotheque…
Shopping Centers
-Hypermarkets/ Trade Centers.
-Supermarkets.
(Note: Hypermarkets/ Trade Centers
are in top priority of doing sampling).
a) Areas & sample size:
AREA
SAM PLE SIZE
HA NOI
50,000
DANANG
11,000
CANTHO
9,000
HCMC
90,000
TO TA L
160,000
5
PROJECT ORGANIZATION
1. Sam ple Size for each kind of location:
Note: In each area, the sample size of each kind above may be shared together.
1. Quality Control:
No back-check on Public Sampling
The project quality will be controlled at sampling points.
1. Tim ing: 01 March 2003 – 12 March 2003
AREA HA NOI DANANG CANTHO HCMC TOTAL
SAMPLE SIZE 50,000 11,000 9,000 90,000 160,000
Offices 6,000 1000 700 17,000 14,000
Universities/ Colleges/ Night learning
centers
29,000 6,000 5,800 25,000 65,800
Entertainment Locations 5,000 3,000 2,500 3,000 33,500
Shopping Centers 8,000 1,000 - 25,000 34,000
Sampling Location 500 110 90 900 1,600