Planning and Creating A Value
Proposition: The Offer
Opening Vignette
Smart Spacing
Hangers
What is the Offer?
The offer is the value proposition to the
customer stating what you will give the
customer in return for taking the action
your marketing communication asks
him/her to take.
It includes:
The manner of presentation (media, creative, etc.)
The request for a response
Creating Need-Satisfying Offers
Is part of on-going customer relationship
management (CRM) that drives the
direct and interactive marketing
process.
When creating the Offer or
Value Proposition …
Always
remember
the
40/40/20
rule!
