Luận văn Thạc sĩ: Nhận thức và hành vi của người dân huyện Gia Lâm, thành phố Hà Nội đối với thực phẩm VietGAP

In the context of Vietnam's rapid economic growth, challenges in the agricultural sector, characterized by fragmented production and inconsistent quality, have led to widespread concerns about "food safety". The prevalence of "dirty food" due to unauthorized chemicals poses a significant public health risk. To address this, the government has implemented various legal frameworks and standards, notably VietGAP (Vietnamese Good Agricultural Practices). However, despite these efforts, consumer perception and behavior towards VietGAP products remain a critical barrier, often marked by limited awareness and trust, even in key agricultural hubs like Gia Lâm district, Hanoi. This study seeks to bridge this knowledge gap by thoroughly investigating the current state of residents' understanding and purchasing habits concerning VietGAP food, highlighting its pressing importance for public health and sustainable agricultural development.

Chuyên gia xã hội học, nhà nghiên cứu về an toàn thực phẩm và hành vi tiêu dùng, các nhà hoạch định chính sách, cơ quan quản lý nông nghiệp và an toàn thực phẩm, doanh nghiệp sản xuất và phân phối thực phẩm VietGAP, và người tiêu dùng quan tâm đến thực phẩm sạch.

This academic work delves into the critical issue of food safety in Vietnam by examining the perception and consumer behavior of residents in Gia Lâm district, Hanoi, concerning VietGAP certified products. The study is motivated by persistent concerns over unsafe food practices and the observed disconnect between the official promotion of VietGAP standards and their actual adoption by both producers and consumers. The research comprehensively explores the current state of residents' awareness, interest, trust, and practical purchasing habits related to VietGAP food, identifying key strengths and existing limitations. Utilizing a social science approach, the methodology involves a thorough theoretical review, analysis of existing data, and extensive primary data collection through surveys and interviews targeting Gia Lâm residents, local authorities, and VietGAP food suppliers, covering the period from 2018 to 2021. The study aims to pinpoint the various influencing factors affecting these perceptions and behaviors. By providing an in-depth understanding of these dynamics, this research offers valuable insights for developing targeted solutions. These proposed solutions are designed to enhance public awareness, build trust, and actively encourage safe food consumption practices among Gia Lâm residents, thereby contributing to improved public health outcomes, promoting sustainable agriculture, and strengthening the overall effectiveness of the VietGAP program in the region.