VIETNAM NATIONAL UNIVERSITY, HANOI
INTERNATIONAL SCHOOL
=============
PHAM THI PHUONG
HUMAN RESOURCE TRAINING OF
LOLLIBOOKS COMPANY LIMITED
Program: International Business
Code: 8340120
Supervisors: Assoc. Prof. Dr. Luu Thi Minh Ngoc
Hanoi - 2025
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DECLARATION OF AUTHORSHIP
I hereby declare that this research was carried out by myself under the
guidance and supervision of Assoc. Prof. Dr. Luu Thi Minh Ngoc; and that the work
contained in it and the results in it are true by the author and have not violated
research ethics. The data and figures presented in this research are for analysis,
comments, and evaluations from various resources by my own work and have been
duly acknowledged in the reference part.
In addition, other comments, reviews and data used by other authors, and
organizations have been acknowledged and explicitly cited.
I will take full responsibility for any fraud detected in my research.
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ACKNOWLEDGEMENTS
I would like to express my deepest gratitude to Assoc. Prof. Dr. Luu Thi Minh
Ngoc, my research advisor, for her invaluable guidance, insightful feedback, and
unwavering support throughout the process of completing this research. Her expertise
and encouragement have been instrumental in shaping this research and helping me
navigate the challenges of this academic endeavor.
I am also sincerely thankful to my classmates in the MIB4 cohort for their
camaraderie, constructive discussions, and collaborative spirit, which have greatly
enriched my learning experience and contributed to the success of this project.
Additionally, I extend my appreciation to the faculty and staff of the university
for providing an inspiring academic environment and the necessary resources to carry
out this research. My heartfelt thanks go to my family and friends for their constant
encouragement, patience, and understanding during this journey.
This research would not have been possible without the collective support and
inspiration from all of you, and for that, I am truly grateful.
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SUMMARY
This research focuses on studying the human resource training activities at
Lollibooks Co., Ltd., a young enterprise operating in the educational e-commerce sector,
specializing in the production and distribution of children's books. In the context of
increasingly fierce competition and rapid technological advancements, particularly the
development of artificial intelligence, employee training has become a critical factor
determining the efficiency and sustainable development of the business.
The study aims to clarify the current state of human resource training at
Lollibooks during the period of 2023–2025, thereby identifying existing limitations and
proposing solutions to enhance training quality in support of the company’s development
goals by 2028. The research methodology includes collecting secondary data from
internal documents, combined with a questionnaire survey of 36 employees within the
company, alongside qualitative analysis and descriptive statistical techniques.
The research findings reveal that Lollibooks has made significant efforts in
training, such as clearly identifying training needs, maintaining stable budget allocations,
and diversifying training methods and content. However, certain limitations persist,
including the lack of a systematic post-training evaluation, insufficient personalization
of training content, and inconsistent application of technology. Based on these findings,
the research project proposes specific solutions, such as upgrading infrastructure,
enhancing online training, implementing the Kirkpatrick evaluation model, and
personalizing learning pathways for different employee groups.
The research results hold practical significance, not only in helping the company
improve the efficiency of human resource utilization but also in providing a foundation
for developing a suitable training strategy in the context of digital transformation and the
company’s future expansion into international markets.
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LIST OF ABBREVIATIONS
VND: Vietnamese dong
ROI: Return on Investment
Co., Ltd: Company limited
Q: Quater
HR: Human resources
KPIs: Key performance indicators
