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Summary of doctoral thesis in Business Administration: Customer-based brand equity - A case study on brand of traditional pottery village in the Northern provinces of Vietnam

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The study object is customer-based brand equity in the specific cases of collective brand of traditional pottery villages in the northern provinces of Vietnam.

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Nội dung Text: Summary of doctoral thesis in Business Administration: Customer-based brand equity - A case study on brand of traditional pottery village in the Northern provinces of Vietnam

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