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The impact of quality of services and satisfaction on customer loyalty: The moderate role of switching costs

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The impact of quality of services and satisfaction on customer loyalty: The moderate role of switching costs

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This study investigates the impacts of service quality of Jordanian telecommunication and customer satisfaction on customer loyalty. The study also studies though the role of switching cost as a moderate variable. Lack of studies in the field of quality in Jordanian telecommunication is the main reason for this investigation.

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Nội dung Text: The impact of quality of services and satisfaction on customer loyalty: The moderate role of switching costs

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