Recent tourist segmentation literature

The main objective of the study "Role of beliefs and past experience informing resort accommodation purchase behaviour : a study of Australian tourists" is: To segment the tourists using resorts in Australia; to propose a conceptual model which describes the factors that affect the travellers’ choice of resort hotels based on their beliefs along with the effect of past behaviour and; to test the model across the segments using multivariate data analysis techniques.

166p runthenight04 02-02-2023 13 2   Download