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Doctoral dissertation summary of Bussiness administration: Marketing mix application of Bao Minh insurance corporation

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Doctoral dissertation summary of Bussiness administration: Marketing mix application of Bao Minh insurance corporation

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Based on analyzing and evaluating the marketing mix application of Bao Minh Insurance Corporation, the dissertation aim to generalize and systematize theoretical and practical issues about marketing mix in insurance business activities and propose solutions to improve the application of marketing mix, contributing to boosting business of Bao Minh.

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