Master's thesis of Design: Fashion communication and ageist sentiment in the Australian fashion industry

The objectives of the research "Fashion communication and ageist sentiment in the Australian fashion industry" were to firstly raise awareness of the issues confronting this mature consumer group and secondly challenge the conventional assumptions about the aesthetic viability of designing apparel for the mature women’s market. The project asked two research questions: What problems are associated with design for the mature women’s fashion market in Australia? How could fashion communication make a contribution to address those problems?