Beauty bloggers

This study, however, focuses more on generally well-received blogs generated by widely accepted beauty writers aged 25-35 (the quality of well-received is defined by the number of followers in each page – averagely 10,000 and above). Additionally, for the collecting data of the study to be conducted thoroughly, entries with the occurrence of code-switch rather than randomly chronological posts are chosen as the primary material for valid and reliable linguistic analysis.

88p closefriend09 16-11-2021 28 3   Download

The results indicated that the similarity between the consumer and the ad creator was an important psychological reason on why consumers were more likely to perceive advertisements as more authentic, more affective, less deceptive and more credible, and they were thus more likely to trust the blogger. On the other hand, the importance of ad attribute (authenticity) does significantly influence consumers’ intention to purchase products advertised by a blogger.

10p tozontozon 25-04-2020 10 1   Download