Brand evaluation

Part 2 of ebook "When luxury meets art: Forms of collaboration between luxury brands and the arts" provides readers with contents including: typology of luxury brand-art collaborations; preliminary methodological remarks; empirical selection and description of luxury brand-art collaborations; determination of different types of luxury brand-art collaborations; closing remarks; evaluation and limitations of the typological study;...

63p giangmacvien 22-06-2024 1 1   Download

The purpose of this study is to evaluate the effects of university social responsibility (USR) on brand equity in the context of private universities in Ho Chi Minh city, Vietnam. The quantitative data set was collected from 167 students in private higher education institutions located in Ho Chi Minh city. Partial least squares structural equation modeling (PLS-SEM) was used to analyse the measurement model and test proposed hypotheses in this study.

12p leminhvu111 07-06-2024 2 0   Download

The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value. The best practice will therefore be allied to templates that allow people to undertake appropriate activity within their company.

338p vimeyers 29-05-2024 3 2   Download

This study consider the brand experience as a factor in market competition. In conjuction with the issue, this study aims to identify the supply chain management for preliminary destination brand experience In North Sumatera, Indonesia. This quantitative study designed using the library, literature reviews and others relevance source. The data analyzed using the Matrix Strategic Position and Action Evaluation (SPACE).

4p longtimenosee06 27-03-2024 3 2   Download

Continued part 1, part 2 of ebook "The Routledge companion to the future of marketing" provides readers with contents including: reconnecting with consumers and markets; new methodological insights in scholarly research in the field; genetic, memetic and electromagnetism-like algorithms; the future applications of agent-based modeling in marketing; human–computer interaction;...

280p mocthanhdao0210 19-11-2023 3 2   Download

A comparative evaluation of lycopene content and some chemical properties of commonly consumed brands of tomato paste were investigated. Six double concentrate tomato paste and a locally processed sample (freshly milled and boiled tomato used as control were reviewed.

3p viisac 23-09-2023 2 1   Download

Continued part 1, part 2 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: learning about media costs; general characteristics of media; evaluating media vehicles; video media, audio media, print media, out-of-home media; search engine marketing; online display advertising; sales promotion; perspectives on international and global media planning; preparing a communication plan; media and campaign measurement;...

221p hanlinhchi 28-08-2023 8 6   Download

The rapid development of the business and the use of counterfeit products negatively affect many companies, industries, even the economy and consumers. Therefore, this study was conducted with the aim of evaluating the factors affecting consumers' perception of the use of counterfeit products, specific to electronics. The study examines the relationship of psychological stimuli with utilitarian and hedonic attitude and consumer intentions to use counterfeit electronics based on modified Stimulus-Organism-Response (S-O-R) model.

17p nhanchienthien 25-07-2023 7 6   Download

The research "Brand communication as sustainable business development solution for organic startups in Vietnam" represents the consequence of building brand communication in sustainable economic development for organic startup companies in Vietnam. The study first considered the impact of brand communication strategy and activities on sustainable development for businesses, therefore, startups.

13p nhanchienthien 25-07-2023 10 5   Download

To evaluate the impact of the Affordable Care Act's Physician Payments Sunshine Act (PPSA), which mandates disclosure of industry payments to physicians, on physician prescribing of branded statins.

9p vigamora 25-05-2023 5 2   Download

3D Printing is increasingly used in many fields such as: Medicine and Dentistry, Aviation, Automation, Jewelry, Architecture, and Fashion, etc. To achieve high efficiency in printing process, the first well-thought-out step is choosing a 3D printer. There are many types of 3D printers manufactured by different brands on the 3D printer’s market and each type has all the parameters (criteria) to evaluate is not the same.

4p vifalcon 18-05-2023 5 2   Download

Canada proposed the implementation of mandatory front-of-pack (FOP) labelling regulations, whereby foods meeting or exceeding thresholds for nutrients-of-concern (i.e., total sugars, saturated fat, sodium) must display a ‘high-in’ FOP symbol (FOP). The objective of the study was to evaluate the potential implications of the proposed regulations using Canadian generic and branded food composition databases.

9p viferrari 29-10-2022 8 2   Download

This paper evaluates the effect of advertising on brand equity. The effect of advertising on brand equity will be approached in terms of two perspectives: perceived advertising spending (PAS) and perception of advertising (PA). Samples were assembled from 295 customers who own mobilephones on the market in Central Vietnam.

9p vikoenigsegg 29-09-2022 15 7   Download

There are wide variations in the physical designs and attributes between different brands of intravenous cannulae that makes product selection and purchasing difficult. In a systematic assessment to guide purchasing, we assessed two cannulae – Cannula P and I. We proposed that the results of in-vitro performance testing of the cannulae would be associated with preference after clinical comparison.

6p viisaacnewton 26-04-2022 14 1   Download

The purpose of thesis is to propose a brand valuation model for Vietnam’s commercial banks based on financial data. Brand valuation for commercial banks is a process with many steps; however, the thesis will concentrate on researching and proposing brand valuation model for Vietnam’s commercial banks.

13p beloveinhouse10 28-11-2021 11 1   Download

Lecture Brand management - Lecture 12: Introducing and naming new products and brand extensions, learning objectives: Define the different types of brand extensions; List the main advantages and disadvantages of brand extensions; Summarize how consumers evaluate extensions and how extensions contribute to parent brand equity; Outline the key assumptions and success criteria for brand extensions.

16p caphesuadathemtac 09-11-2021 10 0   Download

Research evaluates the impact of transformational leadership on team member exchange quality and employees’ proactive work behavior. With a sample size of 619 employees working at 50 business brands of electronic (E-COMMERCE) in Vietnam, results of analyzing data with SPSS and AMOS shows the same impact of transformational leadership on team member exchange quality and team member exchange quality on OCBs.

12p viuchinaga2711 21-10-2021 23 6   Download

The objective of the research is to identify and evaluate the impact level of factors affecting the brand loyalty of Vietnamese consumers to garment products of Garment 10 Corporation, thereby proposing solutions to consolidate, maintain and enhance the brand loyalty of Vietnamese consumers towards Garment 10’s garment products.

27p angicungduoc11 17-04-2021 20 5   Download

The study has three parts: Introduction is in part one; second part is the main part of this research - Research Content, includes the evaluation of the quality and brand of fishery products and the recommended solutions are introduced in part three.

8p trinhthamhodang1218 18-03-2021 12 2   Download

The present investigation was conducted at the Bull Mother Experimental Farm, College of Veterinary Science & A.H., Anjora, Durg. Age group of Sahiwal cattle 0 to 6 and 6 to 12 months, the days required for appearance of white hairs was relatively lesser (43.33±1.20 and 42.8±4.93 days) at 7 and 8 seconds, respectively for copper metal during freeze branding. In 12 – 18 months of age group, minimum days (49.8±7.15) required for appearance of white hairs were seen at 18 seconds of exposure time using stainless steel metal.

9p nguaconbaynhay10 22-01-2021 6 1   Download