Consumption value model

The study must achieve specific objectives: adjust the scale of 'personal values', then find what aspects of'personal values' are relevant to the current market in Vietnam. Testing the concept of 'personal values' as well asits aspects corresponding to the behavioral model in some typical service industries in Vietnam. Check the reliability of the research model used in testing 'personal values' with service consumption behavior.

27p dungmaithuy 18-09-2019 12 4   Download

MARKETING HIGHER EDUCATION: APPLYING A CONSUMPTION VALUE MODEL TO COLLEGE CHOICE Chapter One develops this idea and implements tests of the hypothesis that school effectiveness is an important determinant of residential choices among local-monopoly school districts. I model a “Tiebout”-style housing market in which house prices ration access to desirable schools, which may be desirable either because they are particularly effective or because they enroll a desirable set of students.

295p mualan_mualan 25-02-2013 59 9   Download