Fast food advertisements in English

Firstly, the study aimed at analyzing discourse features of fast food advertisements in the perspective of multiple modes of communication including both linguistic and non-linguistic symbol resources to achieve the best persuasion effects. Secondly, this study attempted to see how different modes of communication are combined together in the advertisements to achieve the purposes of the fast food corporations.

62p beloveinhouse04 01-09-2021 31 5   Download

This paper presents the major findings of a recent study aiming at figuring out which verbal and non-verbal elements have been used in fast food ads in English and how effective they are on the consumption of the audience. The study drew on the Multimodal Interactional discourse analysis (Norris, 2004) as both theoretical and analytical framework. Two video ads of two well-known fast food chains in the world (Kentucky Fried Chicken andMcDonald’s) were analyzed.

8p mangamanga 29-02-2020 13 0   Download

This study assessed the consumption pattern of fast foods (Indian fast food, IFF; and Western fast food, WFF) and awareness of health hazards related to fast food among teenagers (boys and girls; 12-19 years). The data was collected for questionnaire related to fast food consumption viz.

15p cothumenhmong3 22-02-2020 32 2   Download

other countries’ consumers and advertise American culture values and way of life. By analyzing American movie trailers, car ads and commercials of fast food chains, this essay wants to present how American companies exert their influence in the field of public diplomacy and transform abstract soft power of culture values and way of life into tangible and visible forces.

11p guestgreat 16-05-2019 40 0   Download

Public media face increasing competition from commercial channels, which in turn see public media’s access to both public funds and advertising (in some cases), as well as unfettered access to the Internet, as unfair competition. Commercial television owners argue for the obsolescence of public service television in the age of cable television and the Internet, even though research has shown that public broadcasters continue to offer programming (news, educational and children’s programs, and programs appealing to diverse minorities) generally not offered by commercial stations.

41p thamgiacongdong 02-05-2013 43 3   Download

In particular, public awareness can be increased by engaging policymakers and communities, especially parents and children, in a public discourse that questions current norms around the advertising of fast food and soda to children and disadvantaged ethnic communities. Children in particular need to be brought into the dialogue and involved in creating healthier environments.

34p dangsuynghi 15-03-2013 90 14   Download