Social media platform

There is a growing trend of social media networks transitioning into channels primarily focused on providing entertainment content. This research used the Uses and Gratifications (U&G) theory to examine the manner in which individuals transition from other platforms to TikTok with regards to their engagement in entertainment and self-publishing of videos.

19p vialicene 02-07-2024 0 0   Download

Part 1 of ebook "Social commerce: Marketing, technology and management" provides readers with contents including: the foundations; introduction to social commerce; tools and platforms for social commerce; supporting theories and concepts for social commerce; social media marketing; marketing communications in social media; customer engagement and metrics; social shopping concepts, benefits, and models;...

196p giangmacvien 22-06-2024 1 1   Download

The paper "Factors affecting international purchase decisions on e-commerce platforms" aims to analyze the factors that affect the international purchase decisions on E–commerce platforms. Based on primary data (a survey on 350 respondents) under quantitative methods, the researchers pointed out 3 factors affecting the international purchase decisions on E-commerce platforms, Perceived usefulness, Perceived ease of use, and Social Media Sales Promotion.

13p tonhiemm 07-06-2024 2 1   Download

This study explores if English videos on Facebook can improve speaking skills for freshmen struggling with English. We will divide freshmen into groups: one exposed to curated English videos on Facebook and another with no intervention. Both groups will take speaking tests before and after. By analyzing these tests, we aim to see if the Facebook group improves their fluency, vocabulary, and pronunciation, promoting better English proficiency.

21p nguyenphamlanchi1804 16-05-2024 4 1   Download

The purpose of the current study was to analyze social media content related to physical education. In the context of summative qualitative content analysis, I took advantage of big data analytics to access the data. Machine learning of this big data mapped the large content volume from four major social media platforms

10p viarnault 25-04-2024 4 1   Download

This paper used a descriptive qualitative method with secondary data to examine how Canada promoted its national image on social media platforms in Vietnam. The paper is divided into three main parts: (i) identifying “digital diplomacy” and its importance in Canadian foreign policy; (ii) applying a rubric developed by Hassan M. Selim to determine Canada’s presence and content to evaluate Canadian implementation of digital diplomacy;...

8p visergey 14-03-2024 4 2   Download

The paper "Improving general English proficiency via social media platforms" explores the benefits of the two popular social websites and suggests some methods to utilize them to boost learners’ linguistics performance. It is found that they can aid students’ listening skill, improve exam score, and other English skills.

5p tahoaiman 02-01-2024 6 2   Download

Ebook "The principles and practice of crisis management: The case of Brent Spar" examines the factors involved in the social mediation of risks, the social construction of reality, and professionals' attempts to re-design how social reality appears. It looks at single-issue politics, the mass media and how corporations can respond to threats to their political and ideological perspectives.

278p loivantrinh 29-10-2023 10 4   Download

Ebook "Information and communication technologies in tourism 2019: Proceedings of the international conference in Nicosia, Cyprus, January 30–February 1, 2019" provides an extensive, up-to-date overview of the ways in which information and communication technologies (ICTs) can be used to develop tourism and hospitality. The coverage encompasses a wide variety of topics within the field, including virtual reality, sharing economy and peer-to-peer accommodation, social media use, hotel technology, big data, robotics, and recommendation systems, to name but a few.

461p dangsovu 20-10-2023 5 4   Download

Ebook Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships – Part 2 presents the following content: Chapter Eight: Choosing platforms; Chapter Nine: A non-techie’s guide to choosing platforms; Chapter Ten: Social platforms in use; Chapter Eleven: Pick your spots: planning social marketing campaigns; Chapter Twelve: Lead generation; Chapter Thirteen: Profiting from communities; Chapter Fourteen: Return on investment; Chapter Fifteen: What’s Next for B2B social media?

148p runthenight07 13-03-2023 7 7   Download

Chapter 15 - The internet: Digital and social media. The main goals of this chapter are: To understand the role of the Internet and digital and social media in an IMC program; to understand the use of Web 1.0 and Web 2.0 media platforms in the IMC process; to understand how to evaluate the effectiveness of communications through the Internet, and digital and social media.

18p runordie9 27-09-2022 17 7   Download

In this study, we deployed an unsupervised machine learning methodology using natural language processing to collect and analyze data from the popular social media platform Twitter with the aims of detecting self-reported experiences with corruption, including in the health sector.

13p lazzaro 30-12-2021 15 1   Download

: The purpose of this study is to scrutinize the reasons, benefits, problems and solutions encountered in the usage of social networ ing based on opinions of Hanoi University’s students, thence, we can create a useful social media web. This study was conducted using the questionnaire technique to collect data. Therefore, questionnaire was held with 100 random students.

8p huyetthienthan 23-11-2021 16 2   Download

This study (1) explores users’ motivations to use social media in Vietnam market, (2) identifies different user segments based on these motivations, and (3) examines relationships between the user segments and their responses to marketing activities on social media. Facebook is selected as the social media platform of choice due to its popularity. We conduct a survey on a sample of 429 young Facebook users in Vietnam.

11p huyetthienthan 23-11-2021 20 4   Download

This study investigates tourism searching patterns and keywords volume related to cultural information through search engines and social media. The research sites include tourism region in the middle of Vietnam which are Hue, Danang, and Hoi An. Successful examples of creative cities all over the world are reviewed for technological platform-based communication in three different levels: primary, secondary, and tertiary. The findings suggest implications for Danang city to use new technologies for city brand communication more effectively.

13p huyetthienthan 23-11-2021 20 5   Download

This survey presents a summary of the necessary stages for building a complete model to be used in sentiment analysis. For each stage, we list the popular techniques that have been widely used in recent years. In addition, discussions and comparisons related to these methods are provided. Additionally, we discuss the challenges and possible research directions for future research in this field.

26p spiritedaway36 25-11-2021 12 2   Download

his study aims to investigate users’ attitude and intention to use of a social media site in the context of the Facebook platform. A questionnaire survey was conducted to collect data from 134 users of Facebook in Vietnam. Collected data were analyzed by using hierarchical regression analysis. This study points out that trustworthiness and perceived usefulness are the direct predictors of intention to use social media sites such as Facebook.

12p larachdumlanat129 14-01-2021 17 3   Download

Lecture 12 - Social media and its impacts on society (continued). After studying this chapter you will be able to understand: Social media - Differentiating your unique brand, enhance social media with cross links, tips to enhance social media platforms, integrating social media, types of social networkers, privacy concerns, security issues.

50p larachdumlanat122 26-11-2020 14 3   Download

Swipe-Based Dating Applications (SBDAs) function similarly to other social media and online dating platforms but have the unique feature of “swiping” the screen to either like or dislike another user’s profile. There is a lack of research into the relationship between SBDAs and mental health outcomes.

12p vigeorgia2711 30-11-2020 12 2   Download

The research applied a quantitative approach: a questionnaire was submitted to all users of the ESN platform in the company between January and February 2017, with a response rate of 41%. The study contributes to the literature on social media as KM tools, by providing insights into the possible barriers that can undermine the success of ESN platforms as KM tools in the context of mediumsized enterprises.

14p dayhoctainha 10-09-2020 13 1   Download