State of online shopping

This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an online survey was created as an instrument for capturing attitude of consumers related to trust in B2C e-commerce in a global scale. The objectives of this research are: To understand trust issues from the consumer point of view in the online environment; and to provide a comprehensive guide to e-vendors on how to improve consumer trust and enhance B2C e-commerce.

313p runthenight04 02-02-2023 13 3   Download

Online shopping is making rapid strides in our society in the recent times. it has been common phenomenon in the urban areas of the country while not making proper inroads in the rural areas.

10p guineverehuynh 18-06-2020 18 4   Download