The impact of organizational culture

The overall goal of the thesis is to determine the relationship between organizational culture factors, internal brands, brand commitment, role clarity & brand knowledge influencing brand values based on personality. We also measure the impact of these factors on brand equity based on the staff of Vietnamese commercial banks to propose some governance implications to enhance brand value based on members of Vietnamese commercial banks.

27p trinhthamhodang1217 14-01-2021 38 4   Download

The research objective of the thesis is to build a model and test the impact of organizational culture on employee's engagement with the organization in enterprises in Vietnam.

14p mmlemmlem_124 22-12-2020 36 2   Download