A case of milk producers perception towards extent of input supply and preventive services by milk marketing agencies in Salem district of Tamilnadu, India

This paper considers the extent of Input supply and preventive service delivery and milk producers’ perception about quality, timeliness and service charge paid to gain an insight into the debatable issue of effective and efficient service delivery as claimed by the service providers. These results underline the need for a re-examination of the milk procurement agencies strategy to ensure supply of inputs and preventive services to the rural milk producers as and when they need.