A comparative study on consumers’ preference of processed spices in Bangalore and Chennai city

During the last few years, new opportunities in the processed food sector like nutritive foods, spices, ready to cook food items like chapattis, vegetable dishes, pickles, snack foods etc., have been gaining wider acceptance. Consumers have been looking for more variety and new products. Simple random sampling procedure was followed and ultimately 200 consumers were selected. Good quality, product variety, brand image and attractive package are essential to attract customers. Brands of processed spices consumed in two cities were significantly different.