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A research on the influencing factors of digital transformation in China’s automotive aftermarket

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This paper focuses on the repair and maintenance and used car markets of the Chinese automotive aftermarket as the main research area. The digital transformation of China's automotive aftermarket is a complex process that is influenced by a combination of factors. Fifteen hierarchical indicator factors are designed based on the Technology-Organization-Environment (TOE) framework.

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Nội dung Text: A research on the influencing factors of digital transformation in China’s automotive aftermarket

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