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An audience will be able to immerse themselves in content to an extent that suits them. The majority will continue to consume most TV passively, but those more invested in a particular program will be able to access and interact with richer story elements during and between episodes. Unique story elements in different channels will be integrated with audience responses and reactions to become part of a single narrative, which permeates more deeply into people’s lives. These interactive trans-media stories will be tailored to the specific program audience; designed to improve with each episode and series as the barriers between broadcaster...