Ebook Business economics and managerial decision making: Part 2

Ebook Business economics and managerial decision making: Part 2 presents the following content: Chapter 9 pricing and market structure: theoretical considerations, chapter 10 pricing in practice, chapter 11 advertising, chapter 12 investment appraisal, chapter 13 the entrepreneur and the development of the firm; chapter 14 the boundaries of the firm; chapter 15 the growth of the firm; chapter 16 changing the boundaries of the firm: vertical integration; chapter 17 changing the boundaries of the firm: diversification; chapter 18 changing the boundaries of the firm: divestment and exit; chapter 19 changing the boundaries of the firm: mergers; chapter 20 organizational issues and structures; chapter 21 the growth and development of the firm: stagecoach buses;...