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Ebook The psychology of entertainment media: Blurring the lines between entertainment and persuasion - Part 2
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Continued part 1, part 2 of ebook "The psychology of entertainment media: Blurring the lines between entertainment and persuasion" provides readers with contents including: the programs between the ads - the persuasive power of entertainment fiction and narrative; individual differences in media usage and their role as mediators and moderators of media effects; marketing through sports entertainment;...
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