Factors affecting digital transformation in garment enterprises: An empirical research in Phu Tho province

The study encompasses various analytical techniques, including descriptive statistics, Cronbach’s Alpha, Exploratory Factor Analysis (EFA), multivariate regression models, and hypothesis testing through SPSS software. The findings reveal that six key factors, namely leadership, digital business strategy, employee capabilities, technology infrastructure, organizational culture, and external market pressures, exert significant influence on digital transformation in these enterprises.