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How to apply Information Technology(IT) for SMEs in Vietnam

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1. Overview of Ecommerce Vietnam and the World 2. E-commerce models in Vietnam 3. Exploiting the commercial information systems on Internet 4. Business Transaction Process by e-mails 5. E-contracts, digital signatures, e-payments 6. E-commerce solutions for SMEs

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  1. 2006/3 FAMD-VJCC How to apply Information Technology(IT) for SMEs in Vietnam Nguyen Van Thoan Head of Ecommerce Department Foreign Trade University March 2006  
  2. 2006/3 FAMD-VJCC Contents 1. Overview of Ecommerce Vietnam and the World 2. E-commerce models in Vietnam 3. Exploiting the commercial information systems on Internet 4. Business Transaction Process by e-mails 5. E-contracts, digital signatures, e-payments 6. E-commerce solutions for SMEs  
  3. 1 minute – ecommerce definition “ Ecommerce is the sales and purchases of products and  services through electronic means and communication networks,  especially computer and internet” + Horizontal (businesses management) : Ecommerce includes  all or some business activities including marketing (M), sales  (S), distribution (D) and payment (P) through electronic means  and communication networks + Vertical (macro management): Ecommerce includes ­ Infrastructure for Ecommerce   (I) ­ Electronic messages (M) ­ Basic rules (B) ­ Specific rules  (S) ­ Application  (A)
  4. UNCITRAL  United Nations Conference For International Trade Law Electronic commerce is the exchange of commercial information  through electronic means UNCITRAL Model Law on Electronic Commerce, 1996 “Information”: everything which is tranfered by electronic  technology, including but not only including: + email, document files, data, excel files... + design, graphics, ads,  + inquiries, orders, invoices, price lists, contracts + animated figures, movie, sound files...
  5. UNCITRAL  United Nations Conference For International Trade Law “Commerce” is understood as widest meaning, including all  the issues originated from commercial relations, with or  without contracts. Commercial relations includes, but not only  include, the following transactions: + exchanges of products, services, representative, agent... + leasing, building, consultancy, enginnering + investment + banking, insurance + joint ventures and other business & industrial co­operations + transportation of goods, people by seaway, airway, road, rail...
  6. Historical marks of internet & ecommerce  development 6 5 4 3 2
  7. Stages of e­commerce development 3 major stages 3. c­Business Integrating / Collaborating Collaborating inside the organization Integrating & connecting with parners 2.t­Commerce E­contract (signing online) E­payment (online transaction)    i­Commerce  1. Information on the web Communication, negotiation, order, services (e­mail, chat, forum...) Payment, delivery as traditional commerce     10 July 2002
  8.     10 July 2002
  9. Electronic Marketplaces Will Join People Together In Real Time Dealers Online  manufacturer stores eMatrix Retailers Suppliers Distributors Consolidators Express delivery
  10. Infrastructure for Ecommerce Electronic Commerce B2B market places Sales/Purchases E­payments   E­contracting Online Ads Auctions ICT infrastruture Society: Laws, tax, IPR protection ... Human resource: perception, culture, habits www.mot.gov.vn / www.ecvn.gov.vn 11
  11. Université de Lausanne SITE | AGENDA | FIN Participants in an e­commerce transactions (e­retails) Banking payment 3 clearance Credit card 4 Ordering Amazon.com Delivery Distributions sales Information systems transport inventory coordination tracking Delivery contents deliver 5 Go od 6 s­r etu rn Supply ordering Partners sales Customers Salse  2 comments purchase Author 1 marketing © 2001 Pigneur, HEC Lausanne
  12. Business model of DELL  Gathering Orders  and inform the suppliers 2 Install & Distribution 3 1 2 4 Delivery Order from Internet 4 Characters: ­ Low inventory, or no  Some products are delivered  ­ Low products, or no directly from manufacturers ­ Direct delivery from manufacturers speakers, external zip drivers ACCT 5922: E-Business Strategies and Processes – UNSW – S1 2003
  13. Some examples(i) • E­Shops – www.golmart.com.vn – www.vinagifts.net – www.chibaoshop.com.vn – www.vdcsieuthi.com.vn • E­book stores – www.nhasachvn.com – www.tienphong­vdc.com.vn • Online services – www.nhacso.net – alofun.vietnamnet.vn www.mot.gov.vn / www.ecvn.gov.vn 14
  14. Some E-marketplaces (ii) • International e­marketplaces – www.ec21.com – www.buyusa.com – www.alibaba.com • Vietnam e­marketplaces – www.ecvn.gov.vn – www.vnet.com.vn – www.vnemart.com.vn – www.vietoffer.com – www.goodsonlines.com.vn www.mot.gov.vn / www.ecvn.gov.vn 15
  15. Evaluation Ecommerce solutions • 7Cs model • ICET model • 4Ns model – Nhận thức Perception – Nhân lực People – Nối mạng Connection – Nội dung Contents www.mot.gov.vn / www.ecvn.gov.vn 16
  16. James A. O’Brien Introduction to Information Systems Eleventh Edition 17 e-Commerce Success Factors Selection & Value content Performance & Service commerce Look & Feel context Advertising & Incentives communication Personal Attention customiza.. Some Key Factors Community Relationships com for Success in E-commerce Security & Reliability connection Irwin/McGraw­Hill Copyright © 2002, The McGraw­Hill Companies, Inc. All rights reserved.
  17. Ecommerce Models Chính phủ Doanh nghiệp Người tiêu dùng G B C Chính phủ G2G G2B G2C G ELVIS Hải quan điện E-Government (vn – usa) tử Doanh nghiệp B2G B2B B2C B Đấu thầu công Ecvn.gov.vn Amazon.com Người tiêu dùng C2G C2B C2C C Priceline.com E-bay
  18. Ecommerce Models 1. B2B www.alibaba.com (China) www.ec21.com (Korean) www.buyusa.com (USA) www.sesami.net (Singapore) www.vnemart.com (Vietnam) B2B account for 80% total Ecommerce revenue worldwide
  19. Ecommerce Models 2. B2C www.amazon.com (USA) www.tienphong-vdc.com.vn (Vietnam) 3. C2C www.ebay.com (USA) www.heya.com.vn (Vietnam) 4. Non-commercial Ecom activities: G2B, G2C 5. B2E www.hertz.com ; www.cisco.com
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