Impact of process and product modularity (PM) on competitive performance of Thailand manufacturing firms: Mediating role of supply chain quality integration (SCQI)

This study empirically investigates the relation between modularity and the impact it has on competitive performance of firms. It focuses on both the dimensions of modularity including process and product modularity. With the vast development of SCQI in firms, this research emphasizes the quality management perspective of firms by assimilating supply chain integration system with it. SCQI system has attained a significant attention over the world that allow firms to strategically collaborate its outer and inner SCI procedures in order to obtain great level quality and modest performance. Using survey method, this research method has opted to gain information through the use of questionnaires the manufacturing firms of Thailand.