intTypePromotion=1
zunia.vn Tuyển sinh 2024 dành cho Gen-Z zunia.vn zunia.vn
ADSENSE

Impact of supply chain management on customer loyalty to the ‘aarong’ fashion house brand

Chia sẻ: _ _ | Ngày: | Loại File: PDF | Số trang:8

4
lượt xem
2
download
 
  Download Vui lòng tải xuống để xem tài liệu đầy đủ

In this research, ‘loyalty’ means customer perception about the brand and repurchase intention from Aarong. Independent Variables (factors) were chosen after interviewing customers with buying experience from Aarong, and previous studies on fashion industry. A non-probability judgmental sampling methodology was followed for primary data collection and 301 completed sample responses were collected. Descriptive statistics were conducted to describe the demographic information of the respondents; twelve factors were tested to find out their influence on customer loyalty toward Aarong.

Chủ đề:
Lưu

Nội dung Text: Impact of supply chain management on customer loyalty to the ‘aarong’ fashion house brand

ADSENSE

CÓ THỂ BẠN MUỐN DOWNLOAD

 

Đồng bộ tài khoản
2=>2